How To Set Up Fb Pixel

If you lot are looking for a thorough guide on how to prepare the Facebook pixel so that you tin can run Spotify conversion ads to increment your streams and followers, I've researched this topic in-depth and created this resource just for you.

To properly gear up up a Facebook Pixel for Spotify conversion ads, y'all need to create a Facebook Pixel, install it, fix your custom domain and custom conversion events, and create a Facebook advertizement that is optimized around that conversion event.

In this article, I'll show you how you lot can set up the Facebook Pixel and then that you lot can starting time running Spotify conversion ads regardless of what Smart Link service you employ and the recent iOS14 changes.

Spotify Advert Tracking Explained

To be able to properly run Facebook Ads to abound your Spotify streams, you need to make sure y'all have the proper advertising tracking in identify.

This is where the mighty Facebook Pixel steps in:

The Facebook Pixel tin can be installed onto your website or Smart Link pages so that the Facebook Ads platform can track when a fan or listener takes an action you desire them to take (ie: streaming a song on Spotify).

This fashion, Facebook can bear witness you how many results you are getting and how much those results cost.

Facebook tin also utilise this data to leverage its powerful algorithm to "optimize" to detect more of the blazon of people that are getting you those results and only serve ads to them – which lowers your costs.

…the problem?

The Facebook Pixel CANNOT exist installed on Spotify.

This ways you are non able to accept the Facebook Pixel rails exactly when a listener streams your vocal and optimize your ads around that highly specific event.

To get around this, this is the best practice for Spotify conversion ads:

Transport your potential listeners to a Smart Link page offset and gear up the 'Conversion Upshot' that Facebook will runway and optimize for to be a "Listen On Spotify" button on that folio.

So now you may be request…

Why Not Use Ads To Ship Listeners Directly To My Spotify?

Sending potential fans directly to Spotify greatly increases the chances of the Facebook algorithm optimizing around bots and click subcontract accounts instead of real fans.

Although Facebook Ads tin can be great, they have a severe upshot with bots and click farms.

Using a "Traffic", "Link Click", or "Landing Page View" entrada dramatically increases your take chances of wasting your hard-earned money on bogus results.

In addition to this, although sending potential fans to your website showtime increases the steps the fan has to have, it besides increases the quality of that fan because they have taken more commitments to yous.

As well – when a potential fan hits your website, y'all tin can track them with other tracking pixels (ie: Google ads, YouTube ads, Spotify ads, Snapchat etc) then that you can expand your advertizement efforts beyond Facebook in the futurity.

Getting Started With A Facebook Pixel For Spotify Growth

To get started with a Facebook Pixel for Spotify growth, you need to create a Facebook Pixel, install it, gear up up your custom domain and custom conversion events, and create a Facebook ad that is optimized around that conversion effect.

Here are the five steps that yous need to complete to set up a Facebook Pixel for Spotify conversion ads:

Create A Facebook Pixel Inside Of The Facebook Ads Managing director
Install The Facebook Pixel On To Your Smart Link
Set A Custom Domain Inside Of The Facebook Ads Manager
Fix Custom Conversion Events Inside Of The Facebook Ads Manager
Fix Your Spotify Conversion Ad Inside Of The Facebook Ads Manager

Not too long agone, getting started was as simple equally installing the Facebook Pixel and creating a Conversion advertising inside of Facebook.

However…

Due to contempo changes from Apple with iOS 14, Facebook has had to make changes to its Ads platform and then that you can but use conversion ads if:

Conversion events are coming from website domains that are verified inside of the Facebook Ads Manager
Y'all are using i of 8 "configured events" using Facebook's "Aggregated Event Measurement" tool

Later in this commodity, I volition evidence you how to hands complete these tasks and you lot tin learn more than most this by checking out my Music Facebook Ads & iOS fourteen: Complete Musicians Guide. 🙂

Starting time, let'due south get you your very own Facebook pixel that you tin utilise to install onto your Smart Link pages to collect user data besides as track and optimize for conversions.

How To Create A Facebook Pixel For Advertizing Your Music

The very first step is to actually create a Facebook Pixel then that you can kickoff running ads to your music.

It'due south too important to note that yous only demand i Facebook Pixel per artist, band, or project – you practise NOT need to create a new Facebook Pixel for each song or release.

Here are the vii steps to creating a Facebook pixel for advertising your music:

Login to your Facebook Business Manager account
Click the hamburger icon (iii horizonal lines) on the left and select 'Events Managing director'
Click on the green plus icon on the left or hover over the far left panel and click on the 'Connect Data Sources' (in green text)
Select the 'Web' option and so click the blue 'Connect' push button
Select the 'Facebook Pixel' option and then click the blue 'Connect' button
Click the blue 'Connect' push button
Enter a name for your Pixel, enter your website domain, and click the blue 'Next' button

Once your Facebook Pixel is created, you can discover your Facebook Pixel ID at any time past visiting the Events Manager page and finding it on the Overview page or the Settings folio.

Here is where to find your Facebook Pixel ID on the Events Managing director 'Overview' folio:

Here is where to detect your Facebook Pixel ID on the Events Manager 'Settings' folio:

Before diving into how you can now install your new Facebook Pixel onto your Smart Link page, allow'southward have a closer await at the steps to creating your Facebook Pixel:

1 – Login to your Facebook Concern Manager account

2 – Click the hamburger icon (three horizontal lines) on the left and select 'Events Manager':

3 – Click on the green plus icon on the left or hover over the far left console and click on the 'Connect Data Sources' (in green text):

four – Select the 'Web' pick and and so click the bluish 'Connect' button

5 – Select the 'Facebook Pixel' option and then click the blue 'Connect' push:

7 – Click the blue 'Continue' button:

6 – Enter a name for your Pixel, enter your website domain, and click the blue 'Next' button:

NOTE: You must have a website or at to the lowest degree simply the domain (ie: www.yourartistname.com) to create the Pixel AND to properly create Spotify conversion ads later.

And don't worry… if you don't accept a website or domain quite withal, I'll bear witness y'all some options in the adjacent department, my friend. 🙂

Once you have created your Facebook Pixel, at that place are at least 3 ways you tin now install your brand new Facebook Pixel:

Install the bodily lawmaking manually
Re-create the Facebook Pixel ID and so that you can paste it into your Smart Link service
Use a Partner integration to install the Facebook pixel for you (if available)

When it comes to setting upward the Facebook pixel for Spotify conversion ads, you will most likely utilise the 2nd selection and only paste in your Pixel ID.

In the adjacent sections, I will give y'all a thorough rundown of how to install the Facebook Pixel into different Smart Link solutions, starting with my #1 recommended way of doing it.

Recommended Setup For Spotify Conversion Ads

The best alternative to the endless amount of smart links, landing pages, and link-in-bio way pages out in that location is to but build your ain custom smart links by using WordPress.

For a free pace-by-pace class on how to get started with this (that also includes my ain free templates), cheque out my free course on smart links for music.

If you already take a website or Smart Link solution in identify, y'all can definitely use that, only make sure to follow the following best practices.

All-time Practises For Smart Links:

Make sure your Smart Link page is as elementary and stripped dorsum equally possible with:

The exact same anthology fine art that appears on Spotify (and ideally appears in your ad besides) on it
Your artist name and vocal name on it
Just ane large push button that says "Listen On Spotify" that links to your Spotify Profile on it
The power to add the Facebook pixel to your website then that you can utilise the Events Manager to adhere the "View Content" event to that Spotify button
No header navigation or footer navigation. The only option your listener should have to click is the Spotify button.

Alternative Setups For Spotify Conversion Ads

Some other alternatives for using Smart Links for your Spotify conversion ads include DistroKid HyperFollow, ToneDen, and Hypeddit.

This free course on smart links for music too includes a breakup of the strategy you need to follow to get great results with your smart links – regardless of which Smart Link solution you are using.

Or, simply continue reading to learn how you tin set up the Facebook Pixel with all of the options I've mentioned and then far, my friend. 🙂

Setting Up The Facebook Pixel With DistroKid

If you lot are a DistroKid user, currently you can add together a Facebook pixel to HyperFollow pages but you can't utilize DistroKid's HyperFollow links to run proper Spotify Conversion ads for gratuitous.

Important: Due to recent changes from Apple tree with iOS 13, Facebook has had to make changes to its Ads platform so that custom conversion events are pre-selected and are coming from verified domains.

Although the DistroKid team is currently working on this, it is not currently possible to fully run Spotify conversion ads considering y'all can't verify your HyperFollow domain and create a conversion event for your Facebook Ads to optimize for.

In the meantime, here is what you demand to get a headstart on the commencement stride for setting up Spotify conversion ads with DistroKid which is to install the Facebook pixel onto your HyperFollow links:

To set up the Facebook pixel with DistroKid, all you lot have to do is sign into DistroKid, edit your HyperFollow link, and paste your Facebook pixel into the Ad-tracking pixels department.

It is also important to note that you volition need to add together your Facebook pixel to each of the HyperFollow links you want to use (adding a pixel to 1 link will NOT add it to all of your others automatically).

Here are the half dozen steps to adding the Facebook pixel to a DistroKid HyperFollow link:

Sign in to DistroKid
Click 'Goodies' from the tiptop navigation, select 'Promote Yourself', and and then click "HyperFollow"
Click the 'Edit' button on the song you'd similar to add together your Facebook pixel to
Scroll downward to the 'More Settings' section and select 'Advertizing-tracking pixels'
Paste in your Facebook pixel into the 'Facebook pixel ID' field and select 'Done'
Click on the 'Save Changes' push

For a more detailed await at these steps with screenshots, bank check out DistroKid HyperFollow Facebook Pixel Guide. 🙂

In one case the Facebook pixel is installed, custom events should now burn for yous inside of the Facebook Ads Managing director when your fans have sure actions on your HyperFollow link.

However, due to the recent changes I mentioned due to iOS14, HyperFollow links tin't take their domain verified and so will not fire custom events within of the Facebook Ads Manager at all.

Setting Upwards The Facebook Pixel With ToneDen

Although I'd recommend running your own DIY ads over paying for ToneDen'due south service, I can highly recommend ToneDen's FanLinks as a fantastic costless solution for creating Smart Links.

Hither is how to set the Facebook Pixel with ToneDen:

Copy your Facebook Pixel ID (establish in the Facebook Events Manager)
Paste your Facebook Pixel ID into ToneDen as the Default Facebook Pixel inside of ToneDen'south settings nether the Advertisement section
Use the Event Setup Tool to attach a 'View Content' event to your Spotify button
Add this new Custom Conversion inside of Facebook's Aggregated Event Measurement tool

If you need to create a Facebook Pixel starting time, but check out the section earlier in this article titled "How To Create A Facebook Pixel For Advertising Your Music".

If y'all need to learn more than virtually how to utilise the Event Setup Tool and Aggregated Event Measurement, simply keep on reading, my friend. 🙂

For more info on how to properly set up this upwards within of ToneDen, check out these resources:

ToneDen's Facebook Ads Setup Guide

What Event Should I Optimize For?

To go the best results in your Spotify conversion advert, make certain yous optimize for 'View Content'.

Conversion Outcome To Optimize For: View Content

Setting Upwards The Facebook Pixel With Hypeddit

Some other popular Smart Link solution is Hypeddit. However, information technology is important to note that you lot can't install and apply the Facebook Pixel without a paid plan.

And so although I can't recommend using Hypeddit for this reason…

Hither is how to fix the Facebook Pixel with Hypeddit:

Copy your Facebook Pixel ID (found in the Facebook Events Director)
Paste your Facebook Pixel ID into Hypeddit
Create a Custom Conversion for 'Hypeddit Smart Link Click'
Add this new Custom Conversion inside of Facebook's Aggregated Event Measurement tool

If you lot need to create a Facebook Pixel outset, only check out the section before in this article titled "How To Create A Facebook Pixel For Advertizing Your Music".

If you lot demand to learn more about how to use the Consequence Setup Tool and Aggregated Effect Measurement, simply continue on reading, my friend. 🙂

For more info on how to properly prepare this upwardly inside of Hypeddit, check out these resources:

Setup account-level tracking pixels (Facebook, Google Ads) with Hypeddit
How to setup your Facebook Conversion API with Hypeddit

What Upshot Should I Optimize For?

To become the all-time results in your Spotify conversion advertizement, make sure you optimize for 'Hypeddit Smart Link Click' and NOT the 'Hypeddit Smart Link Visit'.

Conversion Outcome To Optimize For: Hypeddit Smart Link Click

How To Set Up A Custom Domain For Spotify Conversion Ads

Now that you have properly prepare your Facebook Pixel, the next step is to verify your custom domain within of the Facebook Ads Director.

As I mentioned earlier, Facebook has had to brand changes to its Ads platform so that y'all can simply utilize conversion ads if Conversion events are coming from website domains that are verified inside of the Facebook Ads Manager.

These are eight steps to setting upwards a custom domain in Facebook for Spotify conversion ads:

Register a domain proper name (if yous don't already have i)
Login to your Facebook Business Manager account
Click the hamburger icon (3 horizontal lines) on the left and select 'Business organisation Settings'
Click on "Brand Safety" from the left-mitt menu and and then select 'Domains'
Click on the blueish "Add" push
Type in the domain name that y'all ain and click the blue "Add" push button
Choose one of Facebook's verification methods (DNS, Meta, or HTML) and complete this inside of the backend of the service you used to register your domain name
Click the light-green "Verify Domain" button and wait up to 72 hours for Facebook to complete the verification procedure

Although this process is relatively simple, sentry out as Step 7 tin can exist a fleck difficult as you lot demand to practise a fleck of technical work in your Domain backend.

Each Domain service's backend will look a chip different, simply later in this commodity, I'll show you how I completed Facebook's verification method using the service that I used to register my domain.

First, here is a more than in-depth visual guide to completing the 8 steps for setting upwardly and verifying a custom domain inside of the Facebook Ads Managing director:

one – Annals a domain name (if you lot don't already have one):
I'd recommend using GoDaddy if you just need a domain or BlueHost if y'all'd like a website and domain.

For a total breakdown of how to get gear up with BlueHost and my preferred custom Smart Link solution, check out this completely gratis course.

two – Login to your Facebook Business Managing director business relationship

3 – Click the hamburger icon (3 horizontal lines) on the left and select 'Business organisation Settings':

4 – Click on "Make Safety" from the left-manus menu and then select 'Domains':

5 – Click on the blue "Add together" button:

six – Blazon in the domain proper noun that you ain and click the blue "Add" button:

vii – Choose one of Facebook's verification methods (DNS, Meta, or HTML) and complete this within of the backend of the service you used to register your domain proper noun.

For instructions on how to complete any of these methods, yous can click on the 'select i pick' dropdown menu just below where information technology says "Verify your domain":

For more in-depth mini-tutorials from Facebook on how to complete each of the verification methods, click any of these links:

DNS Verification
Meta Tags
HTML File Upload

Or, simply continue reading to come across how I completed this pace using my own Domain service. 🙂

8 – Click the green "Verify Domain" push and wait up to 72 hours for Facebook to complete the verification process:

With that out of the manner, let's take a closer look at how you can really complete Facebook's verification method with your domain.

How To Verify Your Domain With DNS Verification:

When I prepare up Facebook Ads for my own music, I chose to verify my domain using the DNS method.

Although each domain service will look only a footling bit different, here are the steps I took to verify my domain within of BlueHost:

Login to your BlueHost account
Click on "Domains" from the left-manus card
Click on the "Manage" button for the domain yous wish to use
Scroll downward to the "TXT" section and click on the blue 'Add Tape' button
Go back to the Facebook Concern Manager, select the selection "Update the DNS TXT record with your domain registrar" and copy the TXT tape that Facebook lists in Footstep 2 of that folio
Type an @ into the "Host Record", paste the TXT record y'all just copied in Facebook into the "TXT Value" field, set the "TTL" dropdown to '4 Hours (min), so click the blue "Salvage" button

Afterwards you lot have completed these steps, simply wait up to 72 hours for the verification procedure to be completed.

If your domain continues to say "Not Verified", just click on the green "Verify Domain" button again or double-check that y'all set upward your TXT record properly:

One time your domain is verified, you can now proceed to the last stride before you can actually create a Spotify conversion ad inside of Facebook, which is to set upwardly Aggregated Issue Measurement within of the Facebook Ads Manager.

First, for a more detailed look at how to complete each of these steps, but keep on reading.

i – Login to your BlueHost business relationship:

two – Click on "Domains" from the left-mitt bill of fare:

3 – Click on the "Manage" button for the domain you wish to utilise:

4 – Coil down to the "TXT" section and click on the blue 'Add Record' button:

5 – Get back to the Facebook Business Manager, select the option "Update the DNS TXT record with your domain registrar" and re-create the TXT record that Facebook lists in Footstep ii of that page:

6 – Blazon an @ into the "Host Record", paste the TXT record you just copied in Facebook into the "TXT Value" field, ready the "TTL" dropdown to '4 Hours (min), and then click the blue "Save" push:

If your domain continues to say "Not Verified" inside of Facebook, simply click on the light-green "Verify Domain" button once again or double-check that y'all set upwardly your TXT record properly.

Once your domain is verified, you tin can at present go along to the final pace earlier you can actually create a Spotify conversion advertising inside of Facebook.

How To Set Upward Custom Conversion Events For Spotify Conversion Ads

The final step before you can really begin running Spotify conversion ads with Facebook is to configure your custom events.

This is another one of those additional steps that Facebook makes you practise because of the contempo changes in iOS xiv and above.

Although Facebook has created a limit of 8 custom events per Facebook pixel, you will only actually demand 1 or 2 if you are just getting started running ads to grow your Spotify streams.

How To Gear up Upwardly Aggregated Result Measurement For Spotify Conversion Ads

Hither are the nine steps you need to take to ready up Aggregated Outcome Measurement and then that you can run Spotify conversion ads with Facebook:

Login to your Facebook Business organization Manager business relationship
Click the hamburger icon (3 horizonal lines) on the left and select 'Events Director'
Click on the tab titled "Aggregated Outcome Measurement"
Click on the blue "Configure Web Events" button
Click on your domain to expand the department
Click on the grey "Manage Events" push (in that location may be a green "Add together Events" button instead)
If a dialog box pops up titled "Edit these events?" click on the blue "Edit" button to continue or else proceed to the next step
Click the light-green "Add Outcome" push button and create one with the Event Proper name 'View Content' and some other with the Event Proper noun 'Atomic number 82'
Click on the bluish "Apply" button to complete this procedure

First, for a more detailed await at how to complete each of these steps, simply keep on reading.

1 – Login to your Facebook Business Manager business relationship

2 – Click the hamburger icon (3 horizontal lines) on the left and select 'Events Director':

iii – Click on the tab titled "Aggregated Consequence Measurement":

4 – Click on the blueish "Configure Web Events" button:

5 – Click on your domain to expand the department:

6 – Click on the grey "Manage Events" button (in that location may be a green "Add Events" button instead):

7 – If a dialog box pops up titled "Edit these events?" click on the blue "Edit" button to continue or else go along to the next step:

8 – Click the green "Add together Upshot" push button and create i with the Event Proper name 'View Content' and another with the Event Proper noun 'Pb':

9 – Click on the bluish "Apply" push to complete this process:

Once you have properly fix Aggregated Consequence Measurement, there are just 2 more than things I would advise doing to brand sure y'all are all good to go.

Starting time – if yous are using a custom website y'all volition need to know how to manually (and easily) attach a Facebook Conversion Issue to any button or webpage so that the event fires when your fan clicks a button or visits a folio.

Honestly, this is very healthy to know whether you are using a custom website or a service like Hypeddit, ToneDen, DistroKid, etc.

2nd – you will want to know how to test your conversion events and make sure that Facebook is receiving data correctly.

This mode, when you start running ads, you won't come across any issues like your ads performing clumsily considering Facebook Ads isn't configured correctly.

How To Manually Attach A Conversion Issue To Any Button:

Once the Facebook Pixel is installed on your website, you can apply Facebook's Outcome Setup tool to easily adhere a Conversion consequence to whatsoever button on your page.

Here is how to attach a Conversion event using Facebook's Upshot Setup Tool:

From the Facebook Events Director, click on the grey 'Add together Events' button
Select the 'From the Pixel' option from the 'Add Events' dropdown
Click the blue "Open up Issue Setup Tool"
Type your Smart Link or website URL into the 'Website URL' field and click on the blue 'Open Website' button
The previous step will make Facebook will open your link in a new tab. Click the grayness 'Track New Button' button at the top left
The previous stride will highlight all available buttons in blue. Click on the push button y'all'd like to add an issue to (ie: the Spotify button)
Click the "Select an event" dropdown in the top right, scroll downwardly, select "View Content, and then the blue "Confirm" push button
Choose the "Don't include value" option and and so click the bluish "Confirm" button
Click the "Stop Setup" button at the top left

While the Event Setup Tool is even so open (before completing Step 9), y'all volition be able to run across your newly configured conversion events:

Properly configured conversion events volition prove up under the "Events on This Page" section on the left.

You lot will too exist able to notice a green circle with an eyeball icon and a checkmark next to whatsoever buttons with properly configured conversion events.

Let'south take a expect at these steps in closer particular earlier moving on to the next step!

1 – From the Facebook Events Manager, click on the grey 'Add together Events' button:

2 – Select the 'From the Pixel' selection from the 'Add Events' dropdown:

iii – Click the blue "Open Upshot Setup Tool":

iv – Type your Smart Link or website URL into the 'Website URL' field and click on the blue 'Open Website' button:

five – The previous step will make Facebook volition open your link in a new tab. Click the grey 'Track New Button' push button at the top left:

6 – The previous step will highlight all available buttons in blue. Click on the button you'd like to add an effect to (ie: the Spotify push button):

vii – Click the "Select an consequence" dropdown in the superlative right, scroll down, select "View Content, and then the blue "Confirm" button:

8 – Cull the "Don't include value" selection and then click the blue "Ostend" button:

9 – Click the "Terminate Setup" button at the top left:

How To Make Sure Your Conversion Events Are Properly Firing:

There are 3 ways to make sure your conversion events for Spotify growth are properly firing within of the Facebook Ads Director.

Check the action on the 'Overview' page in your Events Manager.

From this page, you tin can meet overall activity in the top "All Activity" graph, as well as come across which specific events have been firing in the section just below it:

2. You tin test specific events in real-time by clicking the "Test Events" tab, typing in the Smart Link or website URL y'all want to test into the "Test Browser Events" section, and clicking the blue "Open Website" push button:

This will open up upward your Smart Link in a new tab, where you tin can interact with the page to test out all the different events:

Back in the Facebook Ads Director, yous will exist able to make certain that the events are actually beingness received:

3. Yous can utilise the Consequence Setup Tool shown in the previous section to confirm that custom events are attached to buttons and links:

With your Facebook pixel, advertisement account, and events all properly set up and tested, let's move onto the main consequence: actually creating a Spotify conversion ad inside of Facebook.

How To Gear up Up A Spotify Conversion Ad Inside Of The Facebook Ads Director

The last stride to making sure that your Spotify conversion ads are set up properly with the Facebook pixel is to create a "Conversion" advertizing that is optimized for your specific "Listen On Spotify" event.

Here is how to do but that:

Login to your Facebook Business organization account
Click the hamburger icon (3 horizontal lines) on the left, scroll downward and select 'Ads Managing director'
Click on the green "Create" button on the elevation left
Select the 'Conversions' option and and so click the blue "Continue" button
Make your way to the Advertizing Set level past clicking on your ad ready in the left-side carte du jour
Name your Ad Set, make sure 'Website' is selected, and then click on the 'Choose an event' dropdown located underneath the title "Conversion Event"
Select the 'View Content' option

Subsequently this, you can finish creating your advertizing by setting up the audience you want to target and what your ad really looks like.

Keep reading to learn more about how you can use Facebook to discover fans for your music.

First, Allow's take a look at these steps in closer item:

1 – Login to your Facebook Business business relationship

2 – Click the hamburger icon (3 horizontal lines) on the left, scroll down and select 'Ads Director':

3 – Click on the green "Create" button on the top left:

iv – Select the 'Conversions' option and then click the blue "Keep" button:

5 – Make your way to the Ad Set level past clicking on your ad set in the left-side card:

6 – Name your Ad Set, make sure 'Website' is selected, and then click on the 'Cull an event' dropdown located underneath the title "Conversion Event":

7 – Select the 'View Content' pick:

In one case yous accept completed this step, y'all volition now have an advertisement that is properly configured to optimize for growing Spotify streams and properly tracking your fan activity.

Just continue reading to learn more almost how yous can use Facebook ads to find your fans and increase your Spotify streams, my friend. 🙂

How To Get More than Streams With Custom Smart Links

The all-time culling to the endless amount of smart links, landing pages, and link-in-bio manner pages out in that location is to merely build your own custom smart links by using WordPress.

I do this myself with my very own WordPress-based website (aka the one you are on right at present) and find it to be mode more than flexible and effective, particularly if you lot want to do the Spotify algorithm hack by running Facebook and Instagram ads to your smart link pages.

The reasons I'd recommend doing this over using whatever smart link creator is because:

Without paying for these services, yous tin create smart links that are exactly in the style of Hypeddit, Linktree, Toneden, HyperFollow, etc.
Become more streams to your music past using my highly tested and conversion-optimized smart link template
Look more professional and apparent by having a custom domain and no other company's branding on them
Get your brand and identity across by perfectly customizing your smart links to wait exactly how y'all desire them to

On top of this, you'd actually accept a legit and professional total-blown website and not merely some smart links for promoting your music.

For a free pace-past-step course on how to go started with this, check out my free course on smart links for music.

How To Use Facebook Ads To Observe Fans

Did you know that you can sign up to the Facebook Ads platform and really employ some of its tools for free without even spending on any ads?

Musicians and artists can use the Facebook Ads platform to find their potential fanbase for gratuitous by using the Facebook 'Audiences' feature to research and create different audiences based on the data Facebook collect on its iii+ billion users and so easily pay to accomplish them with Facebook ads.

After properly using Facebook's 'Audiences' feature to build multiple target audiences for your music to test, you lot can so run Facebook ads to actually reach these fans when they are on Facebook and Instagram every bit well as on apps and websites on Facebook's network.

..the best office?

Facebook'due south advanced algorithm can optimize all by itself to reach the most fans possible for the lowest cost possible and y'all tin create create "Lookalike Audiences" (i+ 1000000 people that are similar to your fans) to find even more fans for less.

To learn more nearly this, cheque out my full article called: Facebook Ads To Discover Fans. 🙂

What gets actually interesting, is when you combine Facebook's algorithm with Spotify's algorithm to be able to reach even more like fans and listeners for free on Spotify…

Facebook & Instagram Ads For Musicians To Grow Spotify Streams

At that place are five key reasons that Facebook ads are so effective for Spotify growth:

There are in-depth targeting options for a very wide multifariousness of interests in add-on to basic demographics – interests range from brands to genres to artists to products and across
You can "calibration" the ads and control your budget – the more you spend the more results you go, in comparing yous can only mail service on social media so many times in 1 day before people get upset
Facebook's learning algorithm tin can optimize all by itself to get y'all the nearly results possible for the lowest price possible
You can place people that appoint with you lot into "Custom Audiences" and Retarget them with ads at a lower cost than information technology took to attain them in the first identify
You tin can leverage the Facebook algorithm to create "Lookalike Audiences" which are 1+ million people that are similar to the people that are in your Custom Audiences

By combining all of these together, you accept the ability to transport highly targeted listeners over to your Spotify profile and and then leverage the Facebook algorithm to discover more of those people for less over time.

This increase of highly targeted listeners on your Spotify profile, in turn, increases your chances of tripping the Spotify algorithm which volition push your music out to fifty-fifty more of those people for costless .

This strategy can quite but exist called "The Spotify Algorithm Hack".

But start…

If yous would like to acquire more about how Facebook ads for Spotify growth piece of work, check out this commodity on Facebook & Instagram Ads For Musicians To Grow Spotify Streams. 🙂

How To Run Facebook Ads For Spotify

Facebook ads for Spotify growth are made possible by using the Facebook Pixel, Conversion Events, and Facebook's powerful interest-based, custom, and lookalike audiences.

Facebook and Instagram ads have a very powerful feature called Custom and Lookalike audiences that you can apply to get even more results for lower costs.

This is a basic explanation of how it works:

Facebook allows yous to place people that engage with you into "Custom Audiences"
You tin then "Retarget" them with ads at a lower cost than information technology took to reach them in the first place
You can then leverage the Facebook algorithm to create "Lookalike Audiences" which are 1+ million people that are similar to the people that are in your Custom Audiences

I've said it earlier in this article, simply it is and then important that I want to repeat it again for you:

All this means that you lot have the power to send highly targeted listeners over to your Spotify profile and then leverage the Facebook algorithm to find more of those people for less over time so that you increment your chances of tripping the Spotify algorithm to find you lot fifty-fifty more than of those people for costless .

…now you know why Facebook ads are such a hot topic for artists looking to grow their Spotify and music career.

This is exactly why Facebook ads are then popular for artists, musicians, and producers looking to grow on Spotify: you can use the Facebook algorithm to trigger the Spotify algorithm to get gratis streams and listeners.

To learn more nigh how you can get free streams from the Spotify algorithm, check out my article called Free Spotify Streams: The Best Way To Increase Spotify Streams. 🙂

How I Personally Got To i Million Streams On Spotify

It's taken a long time. A very, very long time. Just.. it'south been extremely worth it.

17 years ago I got my very first guitar, a sick Squier Stratocaster in sunburst (that I'd later on bust-up quite a bit in my Nirvana phase) that started my life as a musician.

This lead to countless bands, alive shows to usually five people (aka our parents and girlfriends), recording sessions, One thousand.A.S. attacks, MySpace pages, and failed projects.

It took 17 whole years but I finally got what I e'er wanted since I was a thirteen-twelvemonth-former kid…

A unproblematic sliver of proof that I wasn't crazy to be so obsessed with music and that I could actually brand my passion for music my life.

Fast forrard to today:

Over 3.v million streams
15+ official Spotify editorial placements
Support from big-time artists like Martin Garrix and Foals
Real, living, and breathing man beings reaching out saying that they dig my music

I've learned so much forth the manner, made too many mistakes, and probably spent too much money and too much time.

…And if you're reading this right now, I'm happy to have the chance to be able to share all of those years of knowledge with yous so you lot don't demand to go through the same struggles that I did.

..want to larn more, my friend?

Cheque out my total article chosen How To Become More Spotify Streams: How I Got i Million Streams. 🙂

Some of my favorite music marketing tools

Thanks for reading this article, my friend, and I hope you lot found information technology helpful every bit y'all build your own successful career in music. 🙂

Here is a list of my favorite and almost recommended tools and resources that I've personally used to get my music streamed over 4,000,000 times on Spotify every bit an artist.

Whatever of the paid services or tools listed hither are most likely affiliate links, then if you exercise decide to use any of them, I'll earn a small committee.

Simply in all honesty, these are the exact tools that I personally use, love, and recommend to anyone – including my own friends and family.

Music Distribution

To get your music on Spotify on all the other streaming services, I apply DistroKid because you get unlimited vocal uploads for a low almanac price.

If yous want to learn more about DistroKid and music distribution, bank check out the in-depth DistroKid review that I've put together.

Or, if you want to get started with DistroKid right now, you can save on your first twelvemonth with the DistroKid discount.

Facebook Ads For Spotify Success

Although Facebook Ads can be a real pain to get working properly, in that location is no denying that they are incredible for growing Spotify streams and getting your music in front of real fans.

This is why I've put together a completely free form that you tin check out called Facebook Ads For Musicians' Spotify Streams. 🙂

Music Publishing Royalties Collection

For collecting all of the publishing, mechanical, and live performance royalties owed to me whenever my music gets streamed or played, my become-to is Songtrust.

Songtrust is a publishing administration company which means that in addition to collecting all of those royalties for me, they do it on a global level.

To learn if Songtrust is correct for you, I'd recommend checking out this article on Songtrust vs BMI.

And if you want to get started with Songtrust right at present, I'd recommend learning about the Songtrust discount lawmaking so that you can get the best price. 🙂

Website & Smart Links

I'm personally not a big fan of the link-in-bio and smart links for music pages like ToneDen and Hyppeddit.

Instead, I prefer having a full-blown WordPress website that allows me to have a total website in addition to unlimited music links.

For getting started with this, I really like Bluehost because it is the cheapest and a theme called Thrive Themes because information technology is the most flexible and easiest to apply.

I've really created a complimentary Smart Links Grade that you can take to learn how to get ready and start getting more streams with custom smart links (I've even included the templates I am using!).

Want more than tools and resources for your music career?

If you'd like to see fifty-fifty more of my favorite marketing tools and resources for musicians and music artists, I've created an fifty-fifty larger list on this page: Best Marketing Tools & Resource For Musicians (& Music Artists).

P.S. There are even some complimentary tools and resource included on that folio likewise! 🙂